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New Z-Rated Editor, Who Dis?
Inside: TOFE in Z-Brand Spotlight

👋🏽 EDITOR’S NOTE
TGIF! New editor, who this? While Edisana, our newsletter editor, is on leave, I’ll be temporarily taking over the curation of Z-Rated, with this volume being my first in a while. I’m low-key nervous cos I never know what to say in these notes, but I’m really excited that I get to say hello to you every Friday while bringing to you a new volume of Z-Rated.
For new readers, Z-Rated is a weekly curation of Afro Gen Z trends, stories, and brands picked out by the team at Kenga. In each volume, we also share the Kenga Weekenda, a compilation of some of the events and entertainment content our team is indulging in each given weekend.
If you have any suggestions around how we can make Z-Rated better or would like pitch stories/brands to be featured, just leave a comment or hit reply. You can also join our Discord if you’d like to a have a more informal kiki with the Kengang 😎
- Arinze Obiezue, Publisher at Kenga
🥳 Z BRAND SPOTLIGHT

TOFE pronounced [TUH-FAY] is a burgeoning fashion label, which was founded by womenswear designer Kehinde Martins in 2020. Each exclusive piece designed is influenced by the brand’s commitment to showcasing an array of styles and exclusives that exude audacity.
The label from its base in London, UK caters to the modern woman with a distinct edge, offering her a wardrobe that epitomises boldness and confidence while embracing the essence of timelessness and affordability. The brand’s latest collection, UDANE, features statement pieces that allow wearers to celebrate their individuality and stand out in their summer looks.
✍️ NEW ON KENGA
🔥 HOT TOPICS
The TikTokers pretending to be non-playable characters on livestream are making $7000 a day.
Younger generations are more likely to consider AI-generated art as art.
Gen Z is rejecting everything about tipping culture.
Growing number of Millennial and Gen Z women are childless by choice.
Gen Z sees neurodiversity as a powerful asset for male and not female entrepreneurs.
Gen Z women are turning to lazy girl jobs.
How the retail industry is responding to Gen Z budget style.
💡 Z-Lang
Lazy girl jobs (LGJs) - a phrase describing job roles that are undemanding, stress-free, have flexible work hours, and pay decent salaries.
😮💨 WEEKENDA
Lustre by Raven Leilani
Follow along with Black twenty-something year old Edie as she navigates being the other woman in one couple’s open-marriage.
Style Lounge Weekend 2023
Discover emerging Ghanaian fashion brands through the week at this creative exhibition opening today, Friday.
Energy 008 by iMullar Sound System
Rave and party at this next instalment of Accra’s favourite house party.
Sunsets x Fashion
Florals for the summer, a welcome spin on the popular spring print to enjoy as the sun does down.
Attoban Playground 2 by Djaoui Ent., Doraville, Abidjan
A high-octane night of music, energy and bigger vibes in the second instalment of Djaoui entertainment’s playground.
Accra Indie Film Fest 2023 by Alliance Francaise
Discover Accra’s underground cinema gems, interact with indie projects, and directors, actors and other industry players.
Z-Rated is a weekly newsletter that curates the latest on Gen Z culture in Africa and around the world. Subscribe to be among the first to get the next issue when it’s up.