Hello World, Meet Gen Beta

👋🏽 EDITOR’S NOTE

TGIF! 🎉 

It’s a big week for Gen Z this week! We found out what our kids are gonna be called—Gen Beta. Cute right? 🥺 Nah. But while it still sounds like the name of a tech gadget, brands are already preparing for the coming of this generation, which includes people born between 2024 and 2039. Check out the hot topics section to learn more.

The announcement of Gen Beta got me thinking about what kinds of parents Gen Zs would be. We Gen Zs talk a lot about the damage our parents did to us by heaping their unresolved trauma and the flawed social expectations of their time onto our backs while we were kids. Only now, as we’re adulting, are we able to find the tools and language to properly deal with our congenital baggage.

As a generation, how are we preparing for Gen Beta? How is Gen Z going to be different from the generations before us in creating a safer, cleaner, more equal world where everyone has the freedom to be themselves and pursue their dreams? How are we going beyond loud campaigns and backing them up with tangible action that actually drives social impact? What will Gen Beta think of what we’re doing with the world we inherited and have been given to safeguard for them?

These are some of the questions we’re thinking about at Kenga and over the next few months, we’ll be sharing some of the answers we’ve found to some of them. Exciting stuff ahead!

• Arinze Obiezue, Publisher at Kenga

🥳 Z BRAND OF THE WEEK

Wardrobe Banter is a Kenyan jewellery and accessories store that offers carefully curated pieces that nurture individual styles. Founded in 2017 by Alexis Nereah, Wardrobe Banter has become a centrepiece in the creative community in Kenya by being the accessories provider of choice for the best and biggest creative events and projects in the country. Wardrobe Banter has earned its reputation by consistently providing high-quality jewellery to its wide repertoire of clients across the East African fashion and creative communities.

✍️ NEW ON KENGA

🔥 HOT TOPICS

• Gen Z’s kids are gonna be Gen Beta—the post-Gen Alpha generation born between 2024 and 2039

• Gen Z will be last majority-white generation in US, according to a new study by The Brookings Institution

• New NYS-like community immersion program to be made a pre-uni requirement for Kenyan high school grads from January 2029

• Looking to spice up your out-of-office emails? Here' are some Gen Z automated OOO emails you can use to entertain your colleagues

• One of the subtle differences between Gen Z and Gen Alpha is that YouTube > Tikok for the latter. Surprised?

• Gen Zs are job-switching to grab quick pay rises amidst the global talent wars and propping up inflation

• How the analog imperfection of Polaroid cameras is positioned to appeal to Gen Zs

💡 Z-Lang

Stack Dating — also known as ‘errand dating’, is an approach to dating without making it a whole thing. It looks like fitting in dates among other activities in your daily schedule, whether it’s during work hours, a breakfast date, or meeting up for a walk on your way to hang with friends.

😮‍💨 WEEKENDA

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Get ready to immerse yourself in an electrifying world of beats and lights at this weekend's EDM rave!

avalancheglobal

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Z-Rated is a weekly newsletter that curates the latest on Gen Z culture in Africa and around the world. Subscribe to get it in your inbox every Friday.