The Kengaroo is a weekly newsletter that curates the latest on Gen Z culture in Africa and around the world. Subscribe to be among the first to get the next issue when it’s up.

🔥 Hot Topics

1 • Oculus announces new VR that’s making Gen Z gamers gag

Meta recently released the latest product in its line of Oculus VR headsets, Oculus Quest Pro. Although most gamers have been drooling over its new and improved functionalities, people like you and I probably won’t be buying it due to its ridiculous pricing.

Source: CNN

2 • Nigerian Gen Z Star Enioluwa becomes EU-Africa ambassador

The cover star of our Debut Issue, Enioluwa Adeoluwa, was recently appointed by the European Union as its EU-Africa Ambassador who will be working to bring visibility to the work the EU is doing in Nigeria and across the continent around youth engagement and cross-cultural collaboration.

Source: Enioluwa Adeoluwa

3 • BOF spills the tea on Gen Z fashion tastes in new report

Business of Fashion recently collaborated with JUV Consulting, a Gen Z marketing agency, on a report based on research involving almost 1,000 Gen Zs in the US. Their findings help explain the unique interactions and expectations Gen Zs have with fashion and the fashion industry at large.

Source: Business of Fashion

4 • Gen Z-blacklisted emojis non-Boomers shouldn’t be using in 2022

There aren’t many things published by DailyMail that should get anyone excited, but this is one. They recently shared a very interesting list of emojis that they think Gen Zs have basically cancelled in 2022. It’s a fun list, but you’d be able to tell that it was put together by a Boomer.

Source: Daily Mail

5 • A guide to marketing to Gen Zs in the age of niche cultures

Gen Zs have been a marketing enigma for a while now, as nobody really knows how to connect with or engage them. This article helps to shine more light by emphasising the need to ditch Gen Z mass marketing and shifting to more niche approaches that are rooted in the realities of Gen Z’s fragmented subcultures.

Source: Digiday

⭐️ Z-Brand Spotlight

HMLND is a contemporary fashion brand founded in 2021 by Ghanian Gen Z creative director Kenneth Boa-Amponsem Jnr and a team of Ghanaian creators, called the HomeTeam.

HMLND apparel collections are themed around a 21st-century representation of Ghanaian culture through design concepts that tell the Ghanaian story.

All HMLND pieces created by The HomeTeam carry a distinct message rooted in the principles of freedom, unity, and an appreciation of history, culture and God.

Explore HMLND »

✨ New on Kenga

1. Sex Toy Vendor Omolayo Aiyelabola on How Social Media is Reforming Society’s Image of Sex Toys — Melony Akpoghene

🎭 Toon of the Week

🎵 Tok of the Week

selected by Nadia Thee Stallion

🐦 Tweet of the Week